Commencing a new venture or endeavor is invariably a formidable task, fraught with obstacles and uncertainties. Projections are often subject to alterations. However, the gratification of realizing the effectiveness that one had contemplated and meticulously planned from day one can transform all adversities into sweetness. This narrative unfolds in our collaboration with the largest e-commerce platform in the MENA region, Digikala, as we embark on the journey to launch live commerce within the Magnet section of this platform.
Digikala’s Live Commerce Initiative and Partnership with Livuvo
E-commerce platforms are perpetually driven by the pursuit of innovative ways to engage with their audience in a more profound, human-like manner, aiming to enhance customer penetration and establish closer relationships with their clientele. Live commerce, as an exemplar, serves as a testament to this pursuit.
Digikala, positioned as the paramount e-commerce platform in the MENA region, consistently endeavors to provide superior services and foster deeper connections with its stakeholders, comprising both buyers and sellers. In alignment with this ethos, the Live Commerce project has been conceived within Digikala’s Magnet section, with the primary objective of facilitating more effective and enriched communication with the audience, while also advancing towards the creation of a consumer-to-consumer (C2C) platform.
The journey commenced when Digikala’s Live Commerce department entered the integration and testing phase, marking a collaborative effort with Livuvo, in March 2023. Subsequently, with bespoke customizations tailored to this platform, it transitioned into the operational phase on April 29th, and this partnership continues to evolve.
At Livuvo, our platform empowers businesses with the tools to deliver live commerce services. Through features such as real-time chat, live product showcases, instant access to analytics, and various other interactive elements within live video broadcasts, businesses can establish more meaningful connections with their audience. Ultimately, this fosters a heightened sense of tangibility in the realm of online shopping.
Unveiling the power of Live Commerce: Digikala 100 days Case Study
In the inaugural 100 days of implementing Digikala’s Live Commerce shows, powered by the Livuvo platform, the following milestones have been achieved:
- Hosted 15.5K minutes of live sessions
- Engaged 66K unique visitors
- Accumulated 479K likes during live sessions
- Garnered a total of 105K comments and Q&A interactions
- Generated 132K product clicks
- Achieved an 8-fold increase in conversion rates
- Sustained an average engagement rate of 82% on featured products (Click-Through Rate)
This trajectory unfolds as an exhilarating experience in the symbiotic partnership between Digikala and Livuvo. We hold great optimism that even more remarkable milestones await us in our pursuit of fostering enhanced communication between e-commerce platforms and their discerning audiences. Here’s to the promise of greater achievements on the horizon.
